PNC has made a tradition of calculating the cost of Christmas based on the gifts included in the classic carol. We created a magical interactive winter wonderland toy train set that would fuel the imagination of children and adults of all ages. We used stop-motion animation to bring the different pieces of the toy set to life in an interactive setting while preserving the classic Christmas feel.
Along the journey, users complete a set of interactive tasks, such as pulling and pushing levers or dials or completing more complex games to add the individual gifts into the train’s cargo car. Once all the gifts were collected, the train pulled into the station where the total cost of Christmas was unveiled on a giant signboard. The cost of the gifts for Christmas are displayed in contrast to the cost of gifts in previous years, thus creating the ‘Christmas Price Index’ - a fun play on the ‘Consumer Price Index’.
