2K has long been recognized for its excellence as a video game publisher. Until recently, though, the company was splintered into 3 separate divisions - 2K Games, 2K Sports, and 2K Play. We were brought on board to develop a new digital presence that would unify their brand and establish a single digital ecosystem.

We developed our own a modular framework and a custom Content Management System that allows admins to swap content in and out, and keep the site feeling fresh. Different modules were developed to cater to different needs in every phase of a game's lifecycle. Screenshots, trailers, music, feature lists, summaries, RSS feeds, and reviews all have their own custom module structures. Modules can be rendered in a variety of sizes, allowing every game page to be truly unique. The modular approach also makes it easy to cross-pollinate content that genre gamers might be interested in, helping 2K to introduce new titles to the most receptive audience. With social modules pulling feeds from Twitter, Facebook, YouTube, Spotify, and more, we created an ecosystem where all the buzz about any 2K title can be accessed in one central location.